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Whipping up
Better Designs
Mastering the art of cooking is just one more
ingredient in creating useful kitchens
I've been told over the years that
you don't need to know how to cook to design a kitchen. Many
designers and architects argue that hands-on cooking experience just
isn't necessary, as long as they understand the role of each
component—cabinets, appliances, countertops—as each relates to the
whole kitchen. But when all is said and done, a kitchen is for
cooking. We've all heard the excuse that consumers don't cook. But
statistics show they're a minority, and even consumers who don't
cook frequently will want to make a cup of tea, scramble some eggs,
or even cook for 10 to 12 people on occasion. I have to repeat: The
end use of a kitchen is cooking. No matter how you "pretty" it, how
perfect the focal point is, how beautiful the tile or granite, or
how sensational the cabinetry, guess what? Someone is going to cook
in that kitchen.
Knowing how to cook will help a designer create a kitchen that works
well, and promoting that fact is a terrific marketing tool. We are
very conscious that kitchens are used for socializing, doing
homework, paying bills and watching TV. But by excluding the core
function of the kitchen in favor of satellite activities and current
design trends, we set our clients and ourselves up for failure. When
the kitchen makes cooking harder than it needs to be, it creates
stress for the client and reduces the designer's chances for a
positive referral—something that is essential for long-term success.
I am not suggesting that kitchen designers become professional
chefs, as I am. It's not necessary. But many, many consumers cook.
To satisfy the needs of this market, designers should be able to put
a meal on the table for eight to 12 people without using frozen
foods or a microwave, but by employing the techniques of sautéing,
steaming, baking, grilling, etc. I guarantee that designers with
this experience will no longer shortchange counter space or create a
distant pantry for all storage. Designers who cook will know
viscerally what features make putting a meal on the table easy and
enjoyable.
While many designers have dismissed cooking, just as many designers
have expressed interest in the cooking process. How can the NKBA
satisfy that interest? One way would be to partner with a national
cooking school. They could create a simple 12-week course, one night
a week for four hours. The NKBA could then certify these designers
with a new certification, CCKD (Cook and Certified Kitchen
Designer), as an upgrade on their current CKD designation. That
would separate them from all of the interior designers and
architects who just put the space together without any understanding
of how it works. Moreover, the average architect, interior designer
and others outside our field would no longer see kitchen designers
as cabinet salespeople.
I know creating such a course sounds like a daunting task. But these
skills can be taught with surprising ease if we concentrate not on
teaching recipes, but on teaching technique. The problem with most
cooking classes is they teach a dish or a menu. The student has fun,
goes home and cooks a meal for their friends to lavish praise, but
then faces the challenge: "What do I do for an encore?"
In the 1970s, while teaching cooking at UCLA, I devised a different
way of approaching cooking lessons that could be used by any school
as the basis for teaching designers the cooking skills needed to
understand how a kitchen functions.
The class was based on participation,
not demonstration. It was divided into 10 sessions, three to four
hours per session, one evening per week. At the first class, I
taught vegetables—how to clean, prep, steam, bake and grill them. At
the end of that class, the students could cook a dozen different
vegetables in a variety of ways. I did the same thing with eggs,
salads, appetizers, soups and sauces. We had classes focusing on
fish, beef, pork and poultry. We finished with a dessert class. At
the end of 12 weeks, the students could easily make a meal for eight
to 10 people and had the knowledge to create a variety of menus for
a lifetime of cooking pleasure.
One of the ways designers sell their
services is by knowing more than the consumer knows about all the
components of a kitchen. That's why we get certified—to prove that
our knowledge and experience will ensure the client's needs will be
satisfied for the long term. The most important function of a
kitchen is cooking, no matter who the kitchen belongs to, and it is
common sense that those who sell their knowledge about kitchens
should know how to work in the spaces they are building. |



 
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